Introduction

Hello and welcome to RaggStar! This free resource is for creatives who are committed to growing themselves as artists and entrepreneurs. We created this resource because we wish someone sat us down and shared this information with us when we first started our music careers. Being an independent artist can be equated to being a small business owner who is starting their venture. There is no help, no capital backing, and no formal education that ever outlines the steps and processes that it takes for artists to succeed in the modern world. Our belief is that education can bridge the gap between the conglomerate of major labels that make up the music industry and the everyday aspiring artists who dream of a vision bigger than themselves. The mission here is to give you a knowledge base and step-by-step guides for building a successful music career in the 21st century. In a world where everyone is in it for themselves, we want to be the one resource that invests everything we have to offer back into you - The Artist.

The Mindset Shift: Marketing Is as Important as Music

So, your track is finished. The beat is fire, the mix is perfect, and now you’re ready to share it with the world. But the truth is, creating the song is just the beginning. Many artists fall into the trap of focusing solely on the creative process while neglecting the critical work of promotion. Let’s break down how to turn your song into momentum that grows your fanbase and career.

Your song isn’t just art—it’s a product, and marketing it is how you get it to the right ears. This requires a shift in mindset from artist to entrepreneur. A great track without an audience is like a masterpiece in a locked gallery: no one can appreciate it.

Start by planning your release as a campaign. Tease the song with short clips on Instagram and TikTok weeks before it drops. Post stories about the creative process or share behind-the-scenes content to engage your audience. When the track is out, keep the energy alive by releasing remixes, lyric videos, or acoustic versions to maximize its lifespan.

Engage Your Fans and Leverage Platforms

Your fans are your biggest allies. Encourage them to share your music by hosting challenges, contests, or asking for user-generated content like dance videos or remixes. Build a deeper connection with them through newsletters or direct interactions on social media. Platforms like Spotify for Artists and YouTube Analytics provide data to help you understand your audience and tailor your efforts.

Playlists are also key. Submit your song to independent curators, and don’t overlook smaller, niche playlists—they’re often more impactful for independent artists. Create your own playlist featuring your song alongside tracks from similar artists to showcase your taste and widen your reach.

Collaborate and Keep Performing

Collaboration is one of the fastest ways to expand your audience. Work with other artists, influencers, or content creators to tap into their fanbases. Whether it’s a duet, a feature, or having your song featured in a creator’s video, these partnerships amplify your exposure.

Live performances, both in-person and virtual, are another powerful tool. A well-executed show creates a memorable connection with fans and generates shareable content. Even unconventional performances, like busking or pop-up shows, can leave a lasting impact while helping you reach new listeners.

Build Momentum, Stay Consistent

Promotion doesn’t end when your song is released. It’s a continuous process of building relationships, experimenting with strategies, and staying consistent. The more you nurture your track with creative marketing efforts, the more likely it is to grow and bring your career to the next level. Remember, your music deserves to be heard—so take the steps to make that happen today.