Introduction

Hello and welcome to RaggStar! This free resource is for creatives who are committed to growing themselves as artists and entrepreneurs. We created this resource because we wish someone sat us down and shared this information with us when we first started our music careers. Being an independent artist can be equated to being a small business owner who is starting their venture. There is no help, no capital backing, and no formal education that ever outlines the steps and processes that it takes for artists to succeed in the modern world. Our belief is that education can bridge the gap between the conglomerate of major labels that make up the music industry and the everyday aspiring artists who dream of a vision bigger than themselves. The mission here is to give you a knowledge base and step-by-step guides for building a successful music career in the 21st century. In a world where everyone is in it for themselves, we want to be the one resource that invests everything we have to offer back into you - The Artist.

Understanding Your Local Music Scene

As an independent artist, your local music scene isn’t just a community; it’s your launching pad. Whether you’re aiming to grow your fan base, network with other musicians, or score bigger gigs, the connections and reputation you build locally can open doors to greater opportunities. This guide delves into strategies to not only navigate but also thrive in your local music scene.

Defining Your Scene

Begin by defining the unique characteristics of your local scene. What genres flourish? Who attends the gigs? Understanding these dynamics will help you tailor your music and performances to the audience that’s most likely to support you.

1. Research the Audience: Look at the demographics of those who attend local gigs. Are they mostly young people, college students, working professionals, or a mix? Understanding your audience will help you tailor your performances and marketing efforts.
2. Identify Popular Genres: What types of music are most popular in your area? Knowing which genres have a strong following can help you position yourself effectively and collaborate with the right artists.
3. Analyze Successful Artists: Look at local artists who have gained a significant following. What are they doing right? What can you learn from their approach?

Researching Venues and Events

Identify venues that cater to your style of music and are known for supporting local artists. Attend events to get a feel for the audience and make notes on how other artists engage them.

1. Make a List of Venues: Compile a list of local venues that regularly host live music. Note their size, typical audience, and the genres they prefer.
2. Attend Local Shows: Visit these venues and observe. Pay attention to how artists interact with the audience, the type of music that gets the best response, and the overall atmosphere.
3. Network with Venue Owners: Introduce yourself to the owners and staff. Building a rapport with them can lead to future gig opportunities.

Building Relationships Locally

Networking with Local Artists The local music community can be tight-knit. Attend shows, participate in open mic nights, and consider reaching out for collaborative projects. These connections often lead to shared gigs or recommendations.

• Attend Open Mics: These events are great for meeting other musicians and getting your name out there. Perform regularly to build recognition.
• Collaborate on Projects: Reach out to local artists for collaborations. This can be anything from co-writing songs to featuring on each other’s tracks.
• Join Local Music Groups: Look for local musician groups on social media platforms. These can be excellent for networking and finding collaboration opportunities.

Engaging with Venue Owners and Promoters

Build genuine relationships with venue owners and promoters by showing your interest in being a part of their music programming. Be professional and prepared when presenting your music.

• Professionalism Matters: Always approach venue owners and promoters professionally. Have a polished press kit ready, including your bio, music samples, and high-quality photos.
• Follow-up: After initial contact, follow up with a thank-you email or message. Keeping in touch shows your seriousness and professionalism.
• Offer to Support: Volunteer to open for other artists or perform at less busy times. This shows your willingness to work hard and gain experience.

Participating in Local Events and Festivals

Finding Opportunities Keep an eye on local festival lineups and music competitions. These can be crucial for exposure. Apply early and tailor your applications to each event’s theme or genre preference.

• Research Festivals and Competitions: Make a list of local music festivals and competitions. Note their application deadlines and requirements.
• Tailor Your Application: Customize each application to highlight why you’re a good fit for the event. Mention how your music aligns with the festival’s theme or genre focus.
• Prepare a Strong Application: Include high-quality recordings, professional photos, and a compelling artist bio. Highlight your past performances and any press coverage.

Maximizing Your Participation Leverage every gig by having merchandise ready, capturing email addresses for your newsletter, and engaging directly with fans.

• Merchandise Sales: Bring merchandise like CDs, t-shirts, and posters to your gigs. This not only generates income but also helps build your brand.
• Engage with Fans: Take the time to talk to fans after your performance. Building a personal connection can turn casual listeners into dedicated fans.
• Collect Contact Information: Encourage fans to sign up for your email newsletter. Offer a free download or exclusive content as an incentive.

Utilizing Local Media and Press

Approaching Local Media Research local media outlets that feature up-and-coming artists. Pitch your music with a unique angle or a compelling story that aligns with their content themes.

• Create a Media List: Compile a list of local newspapers, radio stations, blogs, and TV stations that cover local music.
• Craft a Compelling Pitch: Your pitch should include a press release, links to your music, high-quality photos, and a personal note explaining why your story is relevant to their audience.
• Follow Up: Don’t be discouraged if you don’t hear back immediately. Follow up politely after a week or two.

Creating Press-Worthy Stories Develop stories that local media will find irresistible, such as your involvement in community events or a unique approach to your music or performances.

• Highlight Unique Aspects: Whether it’s a charity event you’re organizing or a unique story behind your latest album, find an angle that makes your story newsworthy.
• Community Involvement: Media loves stories about artists giving back to the community. Organize or participate in local charity events or workshops.
• Stay Persistent: Building relationships with media takes time. Keep them updated with your progress and new releases.

Giving Back to the Community

Community Engagement Consider organizing or participating in charity concerts or offering music workshops at schools or community centers. These activities not only enrich your local scene but also build lasting bonds with fans.

• Charity Concerts: Organize or participate in charity events. This shows that you care about your community and helps build a positive reputation.
• Workshops and Classes: Offer workshops or music classes at local schools or community centers. This can introduce your music to a younger audience and build a new fan base.
• Collaborate with Local Businesses: Partner with local businesses for events. This can lead to cross-promotion and a wider audience.

Benefits of Community Involvement Community engagement can significantly enhance your reputation and ensure you are a respected member of the local scene, leading to more support and opportunities.

• Builds Goodwill: Giving back to the community can create goodwill and a loyal fan base.
• Increases Visibility: Community events often attract local media coverage, providing additional exposure.
• Fosters Relationships: Engaging with the community can lead to new opportunities and collaborations.

Leverage is 🔑

Leveraging your local music scene effectively is crucial for building a strong foundation for your music career. By engaging authentically and contributing positively, you’ll gain not only fans but also allies who can propel your journey forward. Start small, think big, and use your local scene as a springboard to national and international stages.